The Ultimate Account Guy

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6 responses so far ↓

  • James Hodgins / @jphodgins // October 12, 2009 at 5:23 pm | Reply

    I love the commercials because they are different. I've always said people don't sit at their TV waiting for the car ads so they can write down the prices. It takes a brave and willing dealership to go with ads like these, but when they do, they stand head and shoulders above their competition. Thanks for the post.

  • The Ultimate Account Guy // October 12, 2009 at 5:33 pm | Reply

    Thanks for the comment. They caught my eye and stuck with me when I saw them on TV. I wish more dealerships would follow their lead. Glad you enjoyed the post.

  • Dieverdog // October 12, 2009 at 6:11 pm | Reply

    Maybe a lot of dealerships can't follow their lead because they aren't fair and honest and they DO eat their young! Byers Auto did some funny and outrageous ads a few years ago (some got a little too over the top even for me) some featured a "trunk monkey" if you have seen them. Humor is one way to strike a chord with customers and it can work if done well. (that "done well" is the important part).

  • becca bernstein // October 12, 2009 at 6:29 pm | Reply

    I love this campaign. And I appreciate that they tackled the stereotype head on. Well-written, nicely directed and solid casting choices. Thanks for sharing!@beccabernstein

  • Kelli // October 12, 2009 at 7:57 pm | Reply

    Very nice. I like that they work together well, making you look forward to the next in the series. I also appreciate that they poke fun at their industry without pointing a finger at specific competitors.

  • The Ultimate Account Guy // October 12, 2009 at 9:53 pm | Reply

    Dieverdog – You're right. That probably is why more car dealerships don't take this approach.Becca Bernstein – Going right at the stereotype makes it seem more genuine. Feels like they aren't hiding from it. Kelli – Great point. Not attacking their competition makes them seem even more trust worthy.

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