Comments on: A Car Dealer Commercial That’s Worth Watching

By: The Ultimate Account Guy

The Ultimate Account Guy — Mon, 12 Oct 2009 21:53:31 +0000

Dieverdog – You're right. That probably is why more car dealerships don't take this approach.Becca Bernstein – Going right at the stereotype makes it seem more genuine. Feels like they aren't hiding from it. Kelli – Great point. Not attacking their competition makes them seem even more trust worthy.

By: Kelli

Kelli — Mon, 12 Oct 2009 19:57:52 +0000

Very nice. I like that they work together well, making you look forward to the next in the series. I also appreciate that they poke fun at their industry without pointing a finger at specific competitors.

By: becca bernstein

becca bernstein — Mon, 12 Oct 2009 18:29:41 +0000

I love this campaign. And I appreciate that they tackled the stereotype head on. Well-written, nicely directed and solid casting choices. Thanks for sharing!@beccabernstein

By: Dieverdog

Dieverdog — Mon, 12 Oct 2009 18:11:44 +0000

Maybe a lot of dealerships can't follow their lead because they aren't fair and honest and they DO eat their young! Byers Auto did some funny and outrageous ads a few years ago (some got a little too over the top even for me) some featured a "trunk monkey" if you have seen them. Humor is one way to strike a chord with customers and it can work if done well. (that "done well" is the important part).

By: The Ultimate Account Guy

The Ultimate Account Guy — Mon, 12 Oct 2009 17:33:16 +0000

Thanks for the comment. They caught my eye and stuck with me when I saw them on TV. I wish more dealerships would follow their lead. Glad you enjoyed the post.

By: James Hodgins / @jphodgins

James Hodgins / @jphodgins — Mon, 12 Oct 2009 17:23:41 +0000

I love the commercials because they are different. I've always said people don't sit at their TV waiting for the car ads so they can write down the prices. It takes a brave and willing dealership to go with ads like these, but when they do, they stand head and shoulders above their competition. Thanks for the post.