http://theultimateaccountguy.com/2009/10/29/a-new-agency-with-a-new-model/ Just another WordPress.com weblog Mon, 29 Mar 2010 23:03:56 +0000 hourly 1 http://wordpress.com/ http://theultimateaccountguy.com/2009/10/29/a-new-agency-with-a-new-model/#comment-30 The Ultimate Account Guy Fri, 13 Nov 2009 22:23:24 +0000 http://theultimateaccountguy.wordpress.com/2009/10/29/a-new-agency-with-a-new-model#comment-30 Great point. I think their goal is to get currently employed, freelance or even unemployed creatives to be the bulk of their "crowd", but you make a great point about most people not understanding what goes into creating effective advertising. Great point. I think their goal is to get currently employed, freelance or even unemployed creatives to be the bulk of their "crowd", but you make a great point about most people not understanding what goes into creating effective advertising.

]]> http://theultimateaccountguy.com/2009/10/29/a-new-agency-with-a-new-model/#comment-29 Kelli Fri, 13 Nov 2009 16:42:41 +0000 http://theultimateaccountguy.wordpress.com/2009/10/29/a-new-agency-with-a-new-model#comment-29 To me, crowdsourcing is a sticky situation. On the one hand, I want to be stuck up and proclaim that mere mortals can't do my job. And on the other hand I gently admit that I've only been doing this a few years. I know that I could not stand before a judge and convince him/her whether or not to convict someone. But many people think they can make a commercial. I mean, it's just writing. And it's just an idea, right? Maybe. At the heart of it, yes. But, personally, I like to think there is more. There is strategy. There is ensuring that you are communicating with your audience in a manner they deem acceptable. There is a concept. There is the ability to take a great idea and make it work across different media. Because those of us in the business know that what works on TV wont work in print, nor on the radio. And that is something the average person may not grasp immediately. (nor may they ever)I know better than to cross my arms and declare that I hate crowdsourcing. It may have a place within a creative campaign. But, I think it is an idea that is growing and evolving. While companies listen to their audiences and adjust products based on feedback, I think the idea of crowdsourcing could follow that as well. People have ideas about how they want to be talked/sold to. We would be remiss to not listen. And just as the music industry has opened up and embraced American Idol, I think the same is happening in advertising. I mean, to be honest, it's a really cool industry and I think people just want to play along.(Sorry for the insane long comment, your post sparked something with me.) To me, crowdsourcing is a sticky situation. On the one hand, I want to be stuck up and proclaim that mere mortals can't do my job. And on the other hand I gently admit that I've only been doing this a few years. I know that I could not stand before a judge and convince him/her whether or not to convict someone. But many people think they can make a commercial. I mean, it's just writing. And it's just an idea, right? Maybe. At the heart of it, yes. But, personally, I like to think there is more. There is strategy. There is ensuring that you are communicating with your audience in a manner they deem acceptable. There is a concept. There is the ability to take a great idea and make it work across different media. Because those of us in the business know that what works on TV wont work in print, nor on the radio. And that is something the average person may not grasp immediately. (nor may they ever)I know better than to cross my arms and declare that I hate crowdsourcing. It may have a place within a creative campaign. But, I think it is an idea that is growing and evolving. While companies listen to their audiences and adjust products based on feedback, I think the idea of crowdsourcing could follow that as well. People have ideas about how they want to be talked/sold to. We would be remiss to not listen. And just as the music industry has opened up and embraced American Idol, I think the same is happening in advertising. I mean, to be honest, it's a really cool industry and I think people just want to play along.(Sorry for the insane long comment, your post sparked something with me.)

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