http://theultimateaccountguy.com/2009/12/01/december-resolution-why-not/ Just another WordPress.com weblog Mon, 29 Mar 2010 23:03:56 +0000 hourly 1 http://wordpress.com/ http://theultimateaccountguy.com/2009/12/01/december-resolution-why-not/#comment-32 The Ultimate Account Guy Tue, 15 Dec 2009 02:06:14 +0000 http://theultimateaccountguy.wordpress.com/2009/12/01/december-resolution-why-not#comment-32 Thanks for the Feedback Keli. These are all great points. I think your first "Do" is the most important. I always try to make my self available to the creative team to answer questions, bounce ideas off, whatever they want. I just hope I'm not too intrusive. Thanks for the Feedback Keli. These are all great points. I think your first "Do" is the most important. I always try to make my self available to the creative team to answer questions, bounce ideas off, whatever they want. I just hope I'm not too intrusive.

]]> http://theultimateaccountguy.com/2009/12/01/december-resolution-why-not/#comment-31 Kelli Mon, 14 Dec 2009 17:55:42 +0000 http://theultimateaccountguy.wordpress.com/2009/12/01/december-resolution-why-not#comment-31 Hmmm, that is a totally loaded question!But, here goes:We have a variety of AE's on our staff. They range from a girl who (I am not kidding) has sent an email that said, "write an ad talking about how great [client] is." with no further direction to a cool guy who manages to give creative briefs in a timely manner, with a budget that adequately reflects the needs and a timeline that is manageable. He is by far, my favorite. I know nothing about you, so please don't laugh if some of this is completely off the mark.Don't:-send creative to the client in an email. And if you must, please explain it further than, 'Here's the new ad.' If you need, the creative team will probably be more than happy to write up a rationale.-stick your nose in and change my concept unless you have a REALLY good reason. If you think the ad may be improved, let me know what you think and why and if I disagree, please don't be upset.-tell me it's 'too late to ask the client a question.' If I need to know it, you probably should have asked in the first place.-Ever betray me [us], if I ask for your input on an ad, don't send it off to the client. Tell me what you think and give me the opportunity to make changes. Do:-Talk with me.-Explain what the client wants to achieve.-Let me talk to the client, every once in a while. (Don't worry, I don't want your job)-Support the creative ideas, even if you think there was something better.-Involve me with planning. Maybe not all of it, just ask what I think. You might be surprised what the creative team can offer.Obviously, many of these examples are from my real-life experiences. And, some of these [hopefully] make you laugh out loud at the absurdity. I applaud you at your attempts to grow yourself as an AE. That indicates a very positive step in the right direction. Hopefully you don't need my tips! Hmmm, that is a totally loaded question!But, here goes:We have a variety of AE's on our staff. They range from a girl who (I am not kidding) has sent an email that said, "write an ad talking about how great [client] is." with no further direction to a cool guy who manages to give creative briefs in a timely manner, with a budget that adequately reflects the needs and a timeline that is manageable. He is by far, my favorite. I know nothing about you, so please don't laugh if some of this is completely off the mark.Don't:-send creative to the client in an email. And if you must, please explain it further than, 'Here's the new ad.' If you need, the creative team will probably be more than happy to write up a rationale.-stick your nose in and change my concept unless you have a REALLY good reason. If you think the ad may be improved, let me know what you think and why and if I disagree, please don't be upset.-tell me it's 'too late to ask the client a question.' If I need to know it, you probably should have asked in the first place.-Ever betray me [us], if I ask for your input on an ad, don't send it off to the client. Tell me what you think and give me the opportunity to make changes. Do:-Talk with me.-Explain what the client wants to achieve.-Let me talk to the client, every once in a while. (Don't worry, I don't want your job)-Support the creative ideas, even if you think there was something better.-Involve me with planning. Maybe not all of it, just ask what I think. You might be surprised what the creative team can offer.Obviously, many of these examples are from my real-life experiences. And, some of these [hopefully] make you laugh out loud at the absurdity. I applaud you at your attempts to grow yourself as an AE. That indicates a very positive step in the right direction. Hopefully you don't need my tips!

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