http://theultimateaccountguy.com/2010/01/04/a-nice-built-in-surprise/ Just another WordPress.com weblog Mon, 29 Mar 2010 23:03:56 +0000 hourly 1 http://wordpress.com/ http://theultimateaccountguy.com/2010/01/04/a-nice-built-in-surprise/#comment-57 Kelli Wed, 10 Feb 2010 14:31:30 +0000 http://theultimateaccountguy.com/?p=124#comment-57 While I can't really think of a company example right now, I do agree with you. A bank is a bank is a bank. The small things really are the difference. And I like to try to base my creative off of those experiences. Those little happys that separate the good from the great. Not every brand is a world brand. I don't get to work on Dorito's, Skittles, or any of the car brands. I work on smaller clients. And with those clients come a more difficult angle. I can't bank on brand recognition, I have to find a way to make them stand out. And those details you speak of are some of the best ways to do that. While I can’t really think of a company example right now, I do agree with you. A bank is a bank is a bank. The small things really are the difference. And I like to try to base my creative off of those experiences. Those little happys that separate the good from the great.
Not every brand is a world brand. I don’t get to work on Dorito’s, Skittles, or any of the car brands. I work on smaller clients. And with those clients come a more difficult angle. I can’t bank on brand recognition, I have to find a way to make them stand out.
And those details you speak of are some of the best ways to do that.

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