Photoshop and its image altering brethren have opened up a brave new world to advertising and the rest of the media arts. It has allowed artists to create scenarios that were unthinkable before. And for this, image-altering programs have been a boon for the media arts.
At the same time, these programs have been used to make people in magazines “perfect”. They have raised the bar on what is considered “beauty”. Raised it to an unattainable level. Image altering has grown so out of control in magazines that they just remove human anatomy. This month’s issue of Self has the below image.
Did you find the altering mistake? Check out the zoom in if you missed it.
Yes. The girl in the red bikini has no belly button. Some artist went so altering crazy they just decided to remove the belly button. No big deal right. For a magazine that has a slogan of “you at your best”, they should really pay more attention to things like this if they insist on using altered images.
What do you think about image altering of people? Do magazines go too far?
-The Ultimate Account Guy
Categories: Advertising · Commercials · Magazine · Marketing · Print Advertising · The Ultimate Account Guy
So I picked up a part time job as a back up plan. With everything going on in the advertising world, I didn’t want to be caught with my proverbial pants down if I should be laid off. Because of that I haven’t been able to write much the past couple weeks.
Now that I’ve adjusted to the lack of sleep in my new schedule, I’m excited to get back to writing some. To get me back in the flow of writing, I thought I would start off with an interesting fortune I found in my fortune cookie the other day.
The lucky numbers are pretty basic and I’ve seen the “learn Chinese” feature before. But never have I seen such an odd word to learn. Disease! Really? Is that a word you want people to find after they’ve eaten food and are about to enjoy a wonderful dessert? Maybe someone has an awesome sense of humor. Or maybe it was a disgruntled employee. Either way, it was an interesting conclusion to my meal.
What do you think? Is this an oversight or a wicked trick?
-The Ultimate Account Guy
Categories: Advertising · Commercials · Marketing · The Ultimate Account Guy
