If you are a regular reader of this blog (all two of you), you probably noticed I made the switch over to WordPress. I’ve heard many great things about WordPress and I needed a change so I went for it. Nothing against Blogger, but I wanted something different. So far I’m very happy with the transition and I’m looking forward to expanding this blog in the coming year.
I’ve already done my New Years resolutions, so I won’t go through that again but I haven’t done a very good job of keeping up with it. Hopefully this transition will help with that.
I’m excited to dig in and figure out everything WordPress has to offer. If anyone has any tips or tricks to getting the most out of Word Press please let me know
-Dennis
P.S. Incase you are interested, I’ve got another blog, going. This one is about my quest to get and stay fit.
So, the two-job experiment is over. Too much time and not enough sleep. I give all the credit in the world to people that work two jobs and manage to do it for more than 2 weeks like I did.
That being said, I’m going to dive back into my little pet project here. I think I’ve got some good stuff in the works. First out will be a series of “How To” posts on Power Point Presentations.
A couple weeks ago I wrote a post entitled It’s The Little Things That Matter. I have found another example of this very idea. Only this time, it’s a negative example.
While reading Branding Only Works On Cattle by Jonathan Salem Baskin for a review I will later post on this blog, I stumbled upon an example he uses.
“Nissan’s launch of its new Altima sedan in 2006 featured a kid living in his car for a week (commercials, website, virals, blog). It was celebrated as novel, new-media thinking, targeted exactly at the attitudes and interests of Generation Whatever…”
He goes on to say that despite being all of the above-mentioned things, the campaign didn’t generate the amount of sales Nissan was hopping. This is a good point brought out by the author, except for one thing. The launch spot he is referring to was for Sentra. It was called 7 Days in a Sentra.
Now I haven’t finished the book yet, so I will hold my thoughts on it until the end. But how can I really believe anything this guy is saying when he can’t even get supporting examples correct?
Believe me when I say that I make more than my fair share of mistakes. If you look through this site I’m sure you can find plenty of grammatical errors or typos. But to credit a campaign, that you are bashing, to the wrong vehicle is a sign of a lack of attention to details. If, as I’m saying, details are what make a campaign or creative great, then this book is off to a rocky start.
What do you think about this type of error? Am I being to nit picky? Is it the bigger idea that matters and not the specific vehicle?
